Beautiful Chinese Wine 禮品盒 by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Beautiful Chinese Wine 禮品盒

by Wu Yao

Client: Shede Spirits Co. Ltd.

A' Design Award 銅獎 Winner in 包裝 Category

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Colors

The Design

About Beautiful Chinese Wine 禮品盒

色彩選擇的靈感來自於中國美麗的風景。文明、生態、自然的和諧畫面與綠色瓶身融為一體，為設計增添了優雅的韻味。設計以智慧捨得酒瓶為原型，在五個小酒瓶上創作出五組不同的圖案，均以稀有動物、自然為元素，體現文明生態、美麗中國的寓意。

The Recognition

About the A' Design Award 銅獎

Beautiful Chinese Wine 禮品盒是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Beautiful Chinese Wine 禮品盒將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Beautiful Chinese Wine 禮品盒出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China
Dimensions & Packaging: Outsourcing box：500mm x 200mm x 500mm
Tags: Wine Design、Beautiful China、Gift Box
Production Technology: The expression form of the outer packaging wine box is a suitcase which is based on the form of the box and bag Five rare animals and vibrant nature pictures are printed on the outside of the box and bag The five animals are expressed in the way of gold stamping Other natural landscapes are printed on the leather box and bag in the way of line drawing much like the previous woodblock prints
Design Challenge: The main color is set as cyan and the upper and lower corners are wrapped in gold which makes the overall package more quality The opening method is top open which makes it more like a precious gift The natural theme of this time is consistent with the quality of Shede wine The mellow wine and natural original state together constitute this design so that consumers can feel the charm of nature while receiving the exquisite gift box
Research: Beautiful China emphasizes the importance of ecological civilization construction which is also the source of inspiration for our design Tuopai Shede famous for its ecological cycle green and environmental protection in the industry is bound to be a practitioner of beautiful China It always uses ecological raw materials starter making brewing and cellaring techniques to make wine and welcomes the new era of ecological consumption with the Baijiu industry
Inspiration: The bottle is green all over The inspiration for the color selection comes from the beautiful landscape of China The mountains are so steep the water waves are so flexible and the landscape changes day and night The landscape is only green like a splash of ink green landscape painting so green has become the main color of our design The harmonious picture of civilization ecology and nature is integrated with the green bottle body which adds an elegant charm
Project Duration: The project will start in Beijing in October 2021 and be completed in Beijing in November 2021
Operation Flow: Create five groups of different pictures on the five small wine bottles all with rare animals and nature as elements to reflect the meaning of civilized ecological and beautiful China
Team Members: Original designer：yao Wu
Illustration designer:yuchen Zhang
Illustration designer:boxing Xie
Illustration designer:huafeng Shi
Illustration designer:zhen Tan
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
3D designer:hao Liao