由設計師 Tanya Dunaeva 創作嘅 Mugo 瓶裝汽水標籤 係備受推崇嘅 2023 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2023
Mugo 瓶裝汽水標籤
客戶: Tanya Dunaeva
包裝 類別嘅 A' Design Award 銅獎 得獎者
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經驗證嘅獲獎者
驗證設計 #146302 嘅獲獎狀態設計
關於 Mugo 瓶裝汽水標籤
Mugo 蘇打水由四種飲料組成，分別是無酒精雞尾酒、檸檬水、辣糖漿和能量飲料。所有的食譜都是獨家發明的。產品創作中的原始方法需要包裝設計中的類似方法。這個問題的解法是排版。它以傳統昂貴酒精飲料的經典標籤為設計基礎，但為了呈現產品的原創性和新穎性，對經典進行了重大的重新思考。多層次、對比鮮明的設計結構，讓設計個性鮮明、引人注目。
榮譽認可
關於A' Design Award 銅獎
Mugo 瓶裝汽水標籤是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Mugo 瓶裝汽水標籤將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Mugo 瓶裝汽水標籤出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- 尺寸同包裝
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- 標籤
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- 生產技術
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- 設計挑戰
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- 研究
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- 靈感
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- 項目時長
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- 操作流程
- This is a standard bottle with twisted cap
- 專利
- -
- 團隊成員
- Tanya Dunaeva
- 圖片來源
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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