Nutrili 補充劑品牌 by Cansu Dagbagli Ferreira

Nutrili 補充劑品牌 by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2023

Nutrili 補充劑品牌

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #147623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nutrili 補充劑品牌

美味的補充品，無可否認的好處。 Nutrili 致力於提供高品質、天然且永續的補充品。 Cansu Dagbagli Ferreira 受委託創建視覺品牌標誌和包裝設計。視覺辨識以其大膽的手法體現了品牌的年輕和現代精神。總的來說，它反映了品牌的身份和價值觀。包裝設計不僅有吸引力，而且經過精心設計，可以吸引目標受眾。鮮豔的色彩和大字體的使用傳達了該品牌對純淨和清潔成分的關注。

The Recognition

About the A' Design Award 鐵獎

Nutrili 補充劑品牌是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Nutrili 補充劑品牌將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Nutrili 補充劑品牌因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu