Animated Koopmans Logo 企業形象設計 by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2023

Animated Koopmans Logo 企業形象設計

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo 企業形象設計

Koopmans 委託 Rebrandt 更清晰地傳達其產品系列的廣度。「印刷店」一詞已不再能代表他們的業務範疇。因此，這個全新的形象識別系統不僅是美學上引人入勝的設計語言，更是一種策略性營銷工具，能夠傳達他們所提供的廣泛產品範圍。Rebrandt 設計總監 Ruud Winder 希望在設計中體現該機構充滿動力的工作態度。這種動感與印刷公司予人的靜態印象形成對比，而正是這種廣度需要被凸顯。

The Recognition

About the A' Design Award 銀獎

Animated Koopmans Logo 企業形象設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Animated Koopmans Logo 企業形象設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Animated Koopmans Logo 企業形象設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022