Collection of Formosa Terroir 包裝設計 by PH7 Creative Lab is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2023
Collection of Formosa Terroir 包裝設計
Client: PH7 Creative Lab
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #149110The Design
About Collection of Formosa Terroir 包裝設計
台灣農業一直是國家的驕傲，優質的產品背後有動人的故事。為了展現他們的美麗，PH7創意實驗室聚集了農民的台灣中、西、南、東地區的協會，圍繞「福爾摩沙風土珍藏」主題，選出四款符合ESG的具有當地代表性價值的產品。
The Recognition
About the A' Design Award 銀獎
Collection of Formosa Terroir 包裝設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Collection of Formosa Terroir 包裝設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Collection of Formosa Terroir 包裝設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
- Dimensions & Packaging
- Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film - Tags
- Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
- Production Technology
- Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
- Design Challenge
- Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
- Inspiration
- PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
- Project Duration
- The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan - Team Members
- Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab
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