Cense of Poem 香薰包裝 by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Cense of Poem 香薰包裝 by Wei-Hsuan Liu and Hsin-Hsuan OuYang is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Cense of Poem 香薰包裝

by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Client: A Cense of Poem

A' Design Award 銅獎 Winner in 包裝 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cense of Poem 香薰包裝

《詩韻》係一款香薰香枝嘅包裝設計。盒身以壓克力（亞加力）物料製成，配以鐳射雕刻工藝。半透明嘅盒身配上啞面包裝，展現出煙霧升騰嘅形態同流動感。盒身嘅顏色分別對應盒內香枝嘅顏色，每個盒仔都配有同香枝香氣相呼應嘅圖案設計。黃色、湖水藍同紫色三個系列，分別對應逗號、破折號同感嘆號嘅符號意象。呢款包裝設計旨在帶俾使用者一種富有詩意同神秘感嘅感官體驗。

The Recognition

About the A' Design Award 銅獎

Cense of Poem 香薰包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Cense of Poem 香薰包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Cense of Poem 香薰包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.
Dimensions & Packaging: large 110mm*110mm*40mm
small 70mm*70mm*55mm
Tags: Incense, Poetic, Fragrance, Package, Brand Identity
Production Technology: The box is made of acrylic with laser engraving.
Design Challenge: There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.
Research: The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.
Inspiration: The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life. They are, comma (yellow), which means the pause and break time we always need, dash (aquamarine), which means the continuity of life, and exclamation mark (purple), which means unexpected surprise and expectation toward the upcoming future.
Project Duration: The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.
Operation Flow: First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.
Team Members: Wei-Hsuan Liu
Hsin-Hsiu OuYang
Image Credits: Wei-Hsuan Liu, Photographer, 2023.
Hsin-Hsiu OuYang, Photographer, 2023.