Tiago Russo and Katia Martins 嘅作品 The Donn 單一麥芽愛爾蘭威士忌

由設計師 Tiago Russo and Katia Martins 創作嘅 The Donn 單一麥芽愛爾蘭威士忌係備受推崇嘅 2023 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2023

The Donn 單一麥芽愛爾蘭威士忌

由 Tiago Russo and Katia Martins

客戶: The Craft Irish Whiskey Co.

包裝類別嘅 A' Design Award 金獎得獎者

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驗證設計 #149368 嘅獲獎狀態

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設計

關於 The Donn 單一麥芽愛爾蘭威士忌

Donn 象徵 The Craft Irish Whiskey Co. 系列中最年輕的一款；圍繞該產品或 CIWC 開發的任何產品提供身臨其境的體驗，是通往品牌核心價值的門戶。配件不遺餘力，細節也不遺餘力。從顛覆性的個人化瓶子設計，到身臨其境的透明盒子，使用者可以找到真正能夠為人們提供完美威士忌體驗的每個組件。玻璃、移液管和寶石均安全地固定在盒子的絨面革背襯上，形成安全的配件展示，並輔以柔軟的皮革細節觸感。

榮譽認可

關於A' Design Award 金獎

The Donn 單一麥芽愛爾蘭威士忌是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計The Donn 單一麥芽愛爾蘭威士忌將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。The Donn 單一麥芽愛爾蘭威士忌激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
尺寸同包裝: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
標籤: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
生產技術: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
設計挑戰: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
研究: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
靈感: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
項目時長: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
操作流程: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
團隊成員: Tiago Russo
Katia Martins
Jose Augusto
圖片來源: The Craft Irish Whiskey Co.