Patisserie Chez Mikki 包裝 by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2023

Patisserie Chez Mikki 包裝

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award 鐵獎 Winner in 包裝 Category

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Colors

The Design

About Patisserie Chez Mikki 包裝

Patisserie Chez Mikki 是一家總部位於東京的甜食熟食店，旨在透過新的包裝設計在競爭激烈的市場中脫穎而出。其目標是透過創造具有凝聚力的視覺外觀的強大身份來突出每個產品的獨特性，從而建立獨特的賣點並強化品牌形象。由此產生的重新設計以柔和的色彩和詼諧的訊息為特色，與消費者建立了情感聯繫，自新設計推出以來，增加了零售額並支持了當地社區。

The Recognition

About the A' Design Award 鐵獎

Patisserie Chez Mikki 包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Patisserie Chez Mikki 包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Patisserie Chez Mikki 包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe