Shadlee 飲品包裝 by Mohammadreza Eslamparast

Shadlee 飲品包裝 by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Shadlee 飲品包裝

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee 飲品包裝

Shadlee係一系列無酒精雞尾酒飲品嘅包裝設計。呢啲飲品專為喺派對上唔想飲酒嘅人士而設。設計呈現五種口味,每個樽身都繪有唔同動物嘅插畫。動物嘅樣貌被簡化成扁平嘅幾何圖形,並以現代風格手繪而成。標籤採用高對比度嘅色彩,令產品喺貨架上更顯眼易見。五個標籤之間有統一嘅視覺風格互相呼應,而色彩繽紛嘅插畫亦營造出歡樂愉悅嘅氛圍。

The Recognition

About the A' Design Award 銅獎

Shadlee 飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Shadlee 飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Shadlee 飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.