Co-Grain 谷物包裝 by Lide Ma, Zhiyi Zou and Yuxuan Mao

Co-Grain 谷物包裝 by Lide Ma, Zhiyi Zou and Yuxuan Mao is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Co-Grain 谷物包裝

by Lide Ma, Zhiyi Zou and Yuxuan Mao

Client: Co-Grain

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #150157

View at A' Design Award Press Release Award Badge

Colors

The Design

About Co-Grain 谷物包裝

Co-Grain係一款可以轉變成餵鳥器嘅穀物包裝。呢款包裝採用高強度牛皮紙製成,經過印刷、塗層、模切、黏合同成型等工序製作而成。當穀物喺過期之前未能食用完畢,呢個盒可以透過四個步驟進行改造。頂部嘅拉環撕開後可以形成一條掛繩用嚟懸掛,底部打開之後插入支架,形成一個企立平台,再撕開內部開口就可以攞到穀物。呢個設計減少咗食物浪費,亦都幫助雀鳥喺城市入面搵到食物。

The Recognition

About the A' Design Award 銅獎

Co-Grain 谷物包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Co-Grain 谷物包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Co-Grain 谷物包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Dimensions & Packaging: Length 86mm Width 100mm Height 225mm
Tags: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Production Technology: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Design Challenge: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Research: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspiration: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Project Duration: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Operation Flow: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patents: Patent application in process
Team Members: Designer: Zhiyi Zou
Designer: Yuxuan Mao