The Coffee House 咖啡包裝 by Chiapa Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2023
The Coffee House 咖啡包裝
Client: Chiapa Design
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #150410The Design
About The Coffee House 咖啡包裝
The Coffee House 係一個咖啡品牌嘅包裝同品牌形象概念。設計透過簡潔而現代嘅視覺語言,表達咖啡所能帶嚟嘅簡約同款客之道。咖啡豆被用作圖形元素,幫助買家快速了解包裝內嘅產品內容。色彩配搭突顯出舒適同風味等特質。產品以罐裝樣板呈現,展示適合呢個市場定位嘅物料。呢個概念係以數碼方式開發,作為簡約咖啡包裝嘅設計研究。
The Recognition
About the A' Design Award 銀獎
The Coffee House 咖啡包裝是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計The Coffee House 咖啡包裝將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。The Coffee House 咖啡包裝是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Would you like some coffee or water?" This is the best way to feel welcomed at someone's house, isn't it? Regardless of the variety of coffees there are in today's marketplace, the product itself, for its own simplicity, brings people together. The simpler the coffee, the better. The Coffee House logo shows off this simplicity and hospitality that only coffee can offer, in combination with a clean and modern design.
- Dimensions & Packaging
- The products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, coffee brand, packaging coffee design
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- Our inspiration was to create a simple and modern design brand for a Coffee Brand to remember how simple this product should be and great as well.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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