由設計師 Kazuo Fukushima and Haruka Takeuchi 創作嘅 Chilled Milk 紙箱 係備受推崇嘅 2023 A' Design Award 鐵獎 得獎作品，獲獎類別為 包裝設計。
鐵包裝· 2023
Chilled Milk 紙箱
由 Kazuo Fukushima and Haruka Takeuchi
客戶: Meiji China Investment Co.,Ltd.
包裝 類別嘅 A' Design Award 鐵獎 得獎者
16,745
經驗證嘅獲獎者
驗證設計 #150429 嘅獲獎狀態設計
關於 Chilled Milk 紙箱
美味的新鮮牛奶只有在良好環境下飼養的乳牛才能提供。乳牛可以自由獲取含有均衡營養的混合日糧。靈感就是這款產品的優質乳牛。金色印刷體現了高品質，手繪插圖表達了大自然的美味。另外，牛嘴裡的草也表達了良好的飼養環境。金牛標誌是該產品的標誌。而且適合中國市場。
榮譽認可
關於A' Design Award 鐵獎
Chilled Milk 紙箱是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Chilled Milk 紙箱將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Chilled Milk 紙箱因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- 尺寸同包裝
- 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic - 標籤
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
- 生產技術
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process. - 設計挑戰
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- 研究
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market. - 靈感
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- 項目時長
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- 操作流程
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - 專利
- Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
- 團隊成員
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua - 圖片來源
- Photographer: Zhu Jie
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