Dog Yep 寵物零食包裝設計 by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Dog Yep 寵物零食包裝設計

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep 寵物零食包裝設計

Dog Yep係為一系列功能性狗狗零食而設計嘅包裝概念。標誌嘅主要元素體現咗狗狗應該玩耍同保持活躍嘅理念,同時亦重複咗零食本身嘅形狀。插畫角色同鮮明嘅色彩配搭營造出活潑有趣嘅視覺效果,令呢個產品系列喺貨架同網店入面都非常容易被人留意到。零食採用咗切合呢個細分市場嘅罐裝形式嚟呈現。Dog Yep背後嘅理念,係希望透過健康嘅餵食方式,鼓勵狗狗玩耍同保持活力。

The Recognition

About the A' Design Award 銅獎

Dog Yep 寵物零食包裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Dog Yep 寵物零食包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Dog Yep 寵物零食包裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin