Kahisu 日本醋飲品包裝 by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Kahisu 日本醋飲品包裝

by Shinji Arashigawa

Client: Applied Kansei Center

A' Design Award 銅獎 Winner in 包裝 Category

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The Design

About Kahisu 日本醋飲品包裝

Kahisu是日本首個傳遞道德訊息的醋飲品，以榨汁後原本會被棄置的香橙皮製成。設計概念為「為道德選擇而設的藝術設計」。為呈現兩款融合醋味、水果甜味及香橙皮苦味的新口味，以及品嚐時的特別時刻，設計採用香檳式瓶身，並結合兩位偉大藝術家高更（Blend G）與莫奈（Blend M）的世界觀。禮盒以最少的紙板材料優雅地承載兩瓶。

The Recognition

About the A' Design Award 銅獎

Kahisu 日本醋飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Kahisu 日本醋飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Kahisu 日本醋飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensions & Packaging: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tags: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Production Technology: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Design Challenge: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Research: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiration: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Project Duration: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Operation Flow: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Team Members: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa