Little Green Bud Shampoo 化妝品包裝 by Biao Wang

Little Green Bud Shampoo 化妝品包裝 by Biao Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2023

Little Green Bud Shampoo 化妝品包裝

by Biao Wang

Client: Suqianpin Momo Cosmetics Co., LTD

A' Design Award 銀獎 Winner in 包裝 Category

26,546
Verified Award Winner
Verify Award Status for #150641

View at A' Design Award Press Release Award Badge

Colors

The Design

About Little Green Bud Shampoo 化妝品包裝

小綠芽洗頭水係一款專為三至十二歲小朋友設計嘅洗頭水包裝。個容器造型好似一盆種住嫩綠芽苗嘅小盆栽。芽苗嘅形態象徵住成長中嘅小朋友，同時代表洗頭水嘅植物成分來源。用一隻手指撳一下芽苗頂部，就可以擠出洗頭水，仲可以精準控制用量。個樽可以單手揸住，等小朋友可以自己洗頭。樽身採用環保PE物料製造，就算由一米高跌落地都唔會爆裂。用完之後，個樽仲可以循環再用，變成一個小型種植盆。

The Recognition

About the A' Design Award 銀獎

Little Green Bud Shampoo 化妝品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Little Green Bud Shampoo 化妝品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Little Green Bud Shampoo 化妝品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Like green bud, child needs to be cared every day and grows up through wind and rain. This little potted green bud shampoo packaging is tailored for those aged 3-12. Adhering to the brand concept of Plants Mom, the green bud symbolizes a growing child, the bottom of the potted bud is the shampoo container which stands for the natural, plant-based origin of the shampoo and makes consumers feel at ease.
Dimensions & Packaging: The bottle is made of eco-friendly PE and will not crack even dropped from 1 meter high.
Inner packaging: 87.72mm (width) x 87.72mm (depth) x 137.32mm (height)
Packaging box: 92mm (width) x 92mm (depth) x 144mm (height)
The inner packaging can be gripped by one hand so children can wash hair by themselves.
Tags: Shampoo packaging，Children's shampoo，Packaging design，Little Green Bud ShampooLittle Green Bud packaging，
Production Technology: Material of colored box: white cardboard 350g
The bottle is made of eco-friendly PE and will not crack even dropped from 1 meter high.
Design Challenge: Plants Mom makes products in strict compliance with the standards applicable to babies and mothers, and helps mothers give their children safe and secure skin care products. Plants Mom never compromises in respect of the material choice, transmitting this concept to consumers, arousing their awareness of our attention to raw materials, extraction process and technique, as careful as a mother takes care of her own child.
Research: This packaging is mainly designed for the new generation of parents aged 25-45 with children, and suitable for both children and parents. At the sight of this little potted green bud shampoo, consumers will readily understand that the packaging is intended for children. In addition, the distinctive looking makes it readily distinguished from other shampoo items on the shelf, so that consumer experience and practical experience are valued.
Inspiration: For packaging design, most of children's shampoos merely add children’s elements on the surface of bottle, which may be sometimes hard to distinguish from adult shampoos at first glance, and children’s scalp is tenderer and is vulnerable to damage if used by mistake. This children’s shampoo is inspired by potted green buds, the green bud is easily identifiable, implying that children are growing up like green bud. The package is expected to make Plants Mom a preferred choice for consumers.
Project Duration: The product design began in February 2022, wrapped up in September 2022, and the product was available for sale on 30 December 2022.
Operation Flow: Just press the head of the green bud with one finger, the shampoo gushes out from the other end where the green bud is. It leaves deep impression after single use, each press supports precise volume control depending on the hair condition of child. After use, the bottle can be reused as a plant or fruit petri dish.
Team Members: Wang Biao, Hu Wei, Bu Yalan, Ge Yi