Una Luna Collection 糖果包裝 by Olha Takhtarova

Una Luna Collection 糖果包裝 by Olha Takhtarova is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2023

Una Luna Collection 糖果包裝

by Olha Takhtarova

Client: Sot B&d

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #150748

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Colors

The Design

About Una Luna Collection 糖果包裝

Una Luna 係一個為酒心朱古力系列而設嘅包裝設計。每粒糖果都注入咗調配酒液，外層包住一層薄薄嘅糖衣，再蘸上意大利黑朱古力。呢個包裝刻意避免使用原材料嘅圖像，反而透過抽象嘅筆觸同色彩嚟表達每種口味。盒身以全彩印刷喺紙板上，配以燙金壓印工藝，插畫部分仲加上局部上光處理。黑色背景襯托出鮮明嘅筆觸，令成個系列統一成一條產品線。

The Recognition

About the A' Design Award 銀獎

Una Luna Collection 糖果包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Una Luna Collection 糖果包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Una Luna Collection 糖果包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
Dimensions & Packaging: The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm
Tags: Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
Production Technology: Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
Design Challenge: The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
Research: The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
Inspiration: Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art.
Project Duration: June 2022 - October 2022.
Ukraine
Operation Flow: The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
Image Credits: Illustration by Olha Takhtarova