Chunyang Wang 嘅作品 Zao from Xinghua Village 酒類包裝

由設計師 Chunyang Wang 創作嘅 Zao from Xinghua Village 酒類包裝係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2023

Zao from Xinghua Village 酒類包裝

由 Chunyang Wang

客戶: Qiangyuanzao

包裝類別嘅 A' Design Award 銀獎得獎者

25,239

經驗證嘅獲獎者

驗證設計 #151010 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Zao from Xinghua Village 酒類包裝

杏花村嘅「造」係一款中國白酒嘅包裝設計。插畫主圖案描繪咗小麥種植同釀製成酒嘅過程。系列名稱嘅中文字結合咗歐洲哥德式字體造型。纖細嘅線條同裝飾圖案將傳統同現代設計連繫埋一齊。酒標採用燙銀工藝壓印出精細線條，包裝盒就用咗可以觸摸感受到嘅UV暗紋工藝。透明嘅酒樽展現出酒體清澈嘅色澤。呢個設計旨在將中國白酒呈現畀年輕一代同唔同文化背景嘅人。

榮譽認可

關於A' Design Award 銀獎

Zao from Xinghua Village 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Zao from Xinghua Village 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Zao from Xinghua Village 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
標籤: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
生產技術: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
設計挑戰: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
研究: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
靈感: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
項目時長: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
操作流程: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
團隊成員: Chunyang Wang