Waggner Coffee 咖啡包装 by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2023
Waggner Coffee 咖啡包装
Client: Wallrus Design Studio
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #151041The Design
About Waggner Coffee 咖啡包装
Waggner咖啡係一個德國咖啡品牌嘅包装设计。包装袋上绘有以线条风格描绘嘅德国传统木窗图案,品牌标志置于正中央。标志图案描绘一只鹿坐喺屋入面饮咖啡,背后有一盏灯光,寓意嗰啲夜晚熬夜饮咖啡嘅人。设计采用凹版印刷技术,印制喺尺寸为100 x 70 x 280毫米嘅镀金属咖啡袋上。设计目的係令品牌喺琳琅满目嘅货架上更易被识别。
The Recognition
About the A' Design Award 鐵獎
Waggner Coffee 咖啡包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Waggner Coffee 咖啡包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Waggner Coffee 咖啡包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Dimensions & Packaging
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tags
- Coffee, Packaging, German product, Wallrus
- Production Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Design Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Project Duration
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Mockup: Wallrus Design Studio
- Team Members
- Creative Director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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