Precious Pastries 糕點包裝 by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2023
Precious Pastries 糕點包裝
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #151131The Design
About Precious Pastries 糕點包裝
Precious Pastries係一款為八珍糕而設嘅包裝設計，八珍糕係一種蘊含八種珍貴食材嘅傳統中式糕點。外盒同紙提手結合起嚟，構成一隻仙鶴嘅形態，喺中國道教文化入面，仙鶴象徵住健康同長壽。呢個結構設計環保之餘又慳成本。打開盒嘅時候，盒頂會呈現一幅完整嘅圖案，而四個盒嘅唔同側面亦可以拼合成一幅更大嘅畫面。呢個設計將百年老字號嘅品牌文化同東方美學連繫埋一齊。
The Recognition
About the A' Design Award 銀獎
Precious Pastries 糕點包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Precious Pastries 糕點包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Precious Pastries 糕點包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. - Inspiration
- The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.
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