由設計師 Irina Kolosovska 創作嘅 Mono Pizza 品牌形象設計係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2023

Mono Pizza 品牌形象設計

由 Irina Kolosovska

客戶: Irina Kolosovska

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #151140 嘅獲獎狀態

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色彩

設計

關於 Mono Pizza 品牌形象設計

Mono Pizza係為英國一間薄餅店創作嘅品牌形象設計。名稱結合咗「蒙娜麗莎」（Mona Lisa）同「薄餅」（pizza）呢兩個詞,將美術同美食連繫埋一齊。標誌將蒙娜麗莎嘅面容同薄餅嘅圓形融合為一。標誌以單線技法同規整嘅圖形繪製而成,無需精細細節就能夠表現出嗰種平靜嘅眼神。設計只用咗三種顏色,顏色之間嘅對比營造出清晰簡約嘅構圖。呢個品牌形象應用於320 x 320 x 40毫米嘅薄餅包裝上,並以Pantone專色油墨印刷。

榮譽認可

關於A' Design Award 銅獎

Mono Pizza 品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Mono Pizza 品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Mono Pizza 品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
尺寸同包裝: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
標籤: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
生產技術: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
設計挑戰: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
研究: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
靈感: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
項目時長: The project started in April 2022 and work on the branding continues to this day.
操作流程: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
圖片來源: Irina Kolosovska