Sogno Jewelry Design 品牌形象系統 by Named Co. Creative Agency

Sogno Jewelry Design 品牌形象系統 by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 廣告設計 Competition Category.

銅廣告· 2023

Sogno Jewelry Design 品牌形象系統

by Named Co. Creative Agency

Client: Sogno

A' Design Award 銅獎 Winner in 廣告 Category

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Verified Award Winner

Verify Award Status for #151075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design 品牌形象系統

Sogno Jewelry Design係為一個珠寶品牌創作嘅品牌形象系統。標誌取材自植物形態,以一條令人聯想起莖幹嘅曲線,配合取自葉片細節嘅襯線字體設計而成。無花果樹被用作主要圖案元素。圓形係設計嘅關鍵元素,既呼應戒指嘅形狀,亦象徵住兩個人之間嘅連結。呢套形象系統應用於插畫、色彩配置、標識指示牌、購物袋、店舖室內設計以及訂單表格等多個範疇。圓形戒指盒嘅開合方式猶如花朵綻放一樣,設計團隊為此測試咗五十個原型。

The Recognition

About the A' Design Award 銅獎

Sogno Jewelry Design 品牌形象系統是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sogno Jewelry Design 品牌形象系統將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sogno Jewelry Design 品牌形象系統出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release