Shenzhen Banana Design Co. Ltd 嘅作品 Lucky Forever Tea 茶葉包裝

由設計師 Shenzhen Banana Design Co. Ltd 創作嘅 Lucky Forever Tea 茶葉包裝係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

Lucky Forever Tea 茶葉包裝

由 Shenzhen Banana Design Co. Ltd

客戶: Shenzhen Banana Design Co. LTD

包裝類別嘅 A' Design Award 銅獎得獎者

12,714

經驗證嘅獲獎者

驗證設計 #151857 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Lucky Forever Tea 茶葉包裝

《福運長存茶》係一款為普洱茶而設計嘅紙質包裝。盒內裝有五個圓形茶包,每日一個,啱晒一星期嘅工作日使用。盒內設有網狀隔層,方便喺辦公室或旅途中隨時沖泡。呢個抽拉式紙盒印刷精美,並配以燙金工藝。插畫以現代風格演繹傳統吉祥圖案,包括仙鶴、葫蘆、牡丹、喜鵲、錦鯉、燈籠同元寶,寓意吉祥如意。呢個充滿節慶氣息嘅設計,寄托住對美好未來嘅祝願,旨在令普洱茶變得簡單易懂,更貼近年輕消費者嘅喜好。

榮譽認可

關於A' Design Award 銅獎

Lucky Forever Tea 茶葉包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lucky Forever Tea 茶葉包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lucky Forever Tea 茶葉包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
標籤: Tea Packaging、Lucky Forever
生產技術: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
設計挑戰: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
研究: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
靈感: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
項目時長: The project was completed in Shenzhen in August 2022
團隊成員: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli