由設計師 Mohsen Koofiani 創作嘅 Pavanpet 寵物食品係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

Pavanpet 寵物食品

由 Mohsen Koofiani

客戶: Pavanpet

包裝類別嘅 A' Design Award 銅獎得獎者

15,152

經驗證嘅獲獎者

驗證設計 #151937 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Pavanpet 寵物食品

一般嚟講，由於人類視寵物為家庭成員同子女，包裝設計採用咗卡通風格。運用角色形象可以加強同觀眾嘅聯繫，營造吸引人嘅視覺環境。因此，包裝具有突出而獨特嘅視覺連結。動物嘅面部設計得非常精巧，佢哋嘅笑容同快樂神情清晰可見，展現出呢個產品對佢哋嘅正面影響。採用簡潔嘅色彩而不加入繁複細節，令人更容易理解圖像同設計意念。

榮譽認可

關於A' Design Award 銅獎

Pavanpet 寵物食品是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Pavanpet 寵物食品將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Pavanpet 寵物食品出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
尺寸同包裝: W: 200 mm
H: 400 mm
D: 80 mm
標籤: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
生產技術: Matte three-layer packaging with aluminum
printing method: rotogravure
設計挑戰: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
研究: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
靈感: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
項目時長: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
操作流程: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
圖片來源: Illustrator / Creator: Mohsen Koofiani