由設計師 Mohsen Koofiani 創作嘅 Natura Dried Fruits 乾果 係備受推崇嘅 2024 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2024
Natura Dried Fruits 乾果
客戶: Natura
包裝 類別嘅 A' Design Award 銅獎 得獎者
14,893
經驗證嘅獲獎者
驗證設計 #152045 嘅獲獎狀態設計
關於 Natura Dried Fruits 乾果
呢個設計結合咗藝術雕塑、水果同動物嘅元素，不過需要指出嘅係，喺藝術處理上做咗一啲微妙嘅改動。圖案嘗試喺動物、水果同文化之間建立清晰嘅聯繫。但由於呢個設計嘅主題係保護生態系統，除咗草食性動物之外，喺某啲地方仲用咗野生動物（獵食者）嚟象徵力量。喺呢個包裝設計入面，用咗簡潔而有力嘅色彩嚟吸引更多關注，同時採用可降解包裝物料嚟保護環境。
榮譽認可
關於A' Design Award 銅獎
Natura Dried Fruits 乾果是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Natura Dried Fruits 乾果將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Natura Dried Fruits 乾果出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- 尺寸同包裝
- Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm - 標籤
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
- 生產技術
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- 設計挑戰
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- 研究
- Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it. - 靈感
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- 項目時長
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- 操作流程
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- 圖片來源
- All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
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