由設計師 Wei Jiang 創作嘅 Zongchuan 1929 食品包裝 係備受推崇嘅 2024 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2024
Zongchuan 1929 食品包裝
客戶: Xi'an Yiwen Brand Design Co., Ltd
包裝 類別嘅 A' Design Award 銀獎 得獎者
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經驗證嘅獲獎者
驗證設計 #152257 嘅獲獎狀態設計
關於 Zongchuan 1929 食品包裝
粽船1929亦是送給收禮者的獨特祝福。作為端午節的禮物，它在人與人之間傳遞情感方面擔當重要角色。它所呈現的氣質與文化，反映出送禮者的個性與修養。粽船1929的設計旨在展現長安街景的繁華與民眾的溫情。獨特的開盒方式及印刷工藝，以及可持續紙張的運用，亦體現了這個中華老字號品牌的社會責任。
榮譽認可
關於A' Design Award 銀獎
Zongchuan 1929 食品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Zongchuan 1929 食品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Zongchuan 1929 食品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
- 尺寸同包裝
- The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
- 標籤
- Festival, Colorful, Elegancel, Historical
- 生產技術
- The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
- 設計挑戰
- The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
- 研究
- Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
- 靈感
- Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
- 項目時長
- The project started in May 8, 2022 in China and finished in May 20, 2022.
- 操作流程
- The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
- 團隊成員
- Wei Jiang
- 圖片來源
- Xi'an Yiwen Brand Design Co., Ltd
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