Shashwat Das and Ruchi Gada - Almond Branding 嘅作品 Novus Organics ACV 包裝設計

由設計師 Shashwat Das and Ruchi Gada - Almond Branding 創作嘅 Novus Organics ACV 包裝設計係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

Novus Organics ACV 包裝設計

由 Shashwat Das and Ruchi Gada - Almond Branding

客戶: Novus Organics

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #152622 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Novus Organics ACV 包裝設計

Novus Organics蘋果醋致力於在印度市場建立無可匹敵的質量標準，在濃度和純度方面超越競爭對手。此包裝設計旨在彰顯其獨特性，強調簡約與優雅。簡潔透明的標籤展現產品的天然之美。設計採用極簡線條繪畫風格，捕捉精心挑選的有機原料之精髓，與追求卓越和可持續發展的承諾相呼應。包裝無塑料且可回收，彰顯環保責任。

榮譽認可

關於A' Design Award 銅獎

Novus Organics ACV 包裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Novus Organics ACV 包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Novus Organics ACV 包裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
尺寸同包裝: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
標籤: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
生產技術: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
設計挑戰: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
研究: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
靈感: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
項目時長: The Packaging Design started in 2022 and was executed and launched in 2023.
操作流程: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
團隊成員: Ruchi Gada,

Shashwat Das
圖片來源: Optional Image #4 Picture Credits Novus Organics