Songbai Wang, Yao Wu and Xuan’ang Pu 嘅作品 Shede Spirit Oriental Wisdom 酒類包裝

由設計師 Songbai Wang, Yao Wu and Xuan’ang Pu 創作嘅 Shede Spirit Oriental Wisdom 酒類包裝係備受推崇嘅 2024 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2024

Shede Spirit Oriental Wisdom 酒類包裝

由 Songbai Wang, Yao Wu and Xuan’ang Pu

客戶: Shede Spirits Co., Ltd

包裝類別嘅 A' Design Award 銀獎得獎者

43,706

經驗證嘅獲獎者

驗證設計 #152685 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Shede Spirit Oriental Wisdom 酒類包裝

舍得酒東方智慧係一款為中國白酒產品設計嘅禮盒。呢個設計將品牌同圍棋(亦稱為Go嘅棋類遊戲)聯繫埋一齊。酒樽嘅造型好似黑白圍棋棋子,圓潤嘅外形握喺手度好舒服。打開禮盒,會見到以圖像形式呈現嘅一局經典圍棋對弈。禮盒仲附有圍棋棋罐同棋盤,咁樣就可以一邊品酒一邊捉棋。禮盒採用牛皮紙瓦楞板製造,以減少物料浪費。

榮譽認可

關於A' Design Award 銀獎

Shede Spirit Oriental Wisdom 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Shede Spirit Oriental Wisdom 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Shede Spirit Oriental Wisdom 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
尺寸同包裝: 312mm*312mm*142mm
標籤: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
生產技術: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
設計挑戰: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
研究: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
靈感: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
項目時長: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
操作流程: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
團隊成員: Songbai Wang,
Yao Wu,
Xuan’ang Pu