由設計師 Yanhui Zhang 創作嘅 Pazhu Winery 葡珠酒庄係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2024

Pazhu Winery 葡珠酒庄

由 Yanhui Zhang

客戶: Wuhan PUFINE Creative Technology Co., Ltd.

包裝類別嘅 A' Design Award 鐵獎得獎者

13,489

經驗證嘅獲獎者

驗證設計 #152702 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Pazhu Winery 葡珠酒庄

书本文字：葡珠酒庄係一款为西藏出产嘅葡萄酒设计嘅包装。外盒采用布达拉宫嘅建筑风格，以赭红同石黄作为主色调。PET标签採用九色紫外线印刷工艺制作。祥瑞图案、经幡、葡萄藤同本地动物均以地域风格绘制。数字3716代表酒庄所在嘅海拔高度。当盒子顶部打开时，周围山峰嘅形状便会呈现出嚟。礼盒尺寸为112 x 112 x 380毫米。

榮譽認可

關於A' Design Award 鐵獎

Pazhu Winery 葡珠酒庄是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Pazhu Winery 葡珠酒庄將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Pazhu Winery 葡珠酒庄因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
尺寸同包裝: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
標籤: Tibet, extremely high altitude, national features, Pazhu Winery
生產技術: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
設計挑戰: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
研究: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
靈感: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
項目時長: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
操作流程: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
團隊成員: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang