Binguowenhua Binguowenhua1 嘅作品 Yancha 岩茶包裝

由設計師 Binguowenhua Binguowenhua1 創作嘅 Yancha 岩茶包裝係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2024

Yancha 岩茶包裝

由 Binguowenhua Binguowenhua1

客戶: Yancha

包裝類別嘅 A' Design Award 鐵獎得獎者

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驗證設計 #152713 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Yancha 岩茶包裝

《岩茶》係為一款有助肺部健康嘅茶葉而設計嘅包裝。包裝採用簡約風格,呈現出寧靜優雅嘅視覺效果。設計運用白描水墨畫營造東方韻味,版面佈局仿古代卷軸形式。畫面圖案描繪咗傳統十二道手工製茶工序。禮盒尺寸為357 x 168 x 80毫米。呢個設計將百年傳統配方與現代化生產相連結,清晰咁向消費者呈現產品特色。

榮譽認可

關於A' Design Award 鐵獎

Yancha 岩茶包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Yancha 岩茶包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Yancha 岩茶包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
尺寸同包裝: Weight: about 7kg, size: 357mm*168mm*80mm
標籤: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
生產技術: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
設計挑戰: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
研究: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
靈感: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
項目時長: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
操作流程: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
專利: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
團隊成員: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu