Espresso 咖啡品牌包裝 by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2024

Espresso 咖啡品牌包裝

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #152991

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Espresso 咖啡品牌包裝

由於市場競爭激烈，咖啡包裝需要特別的設計考量。基於濃縮咖啡色彩編碼的研究，為Sottos Family品牌的包裝帶來了獨特的美學形象。因此，包裝的色彩組合界定了咖啡拼配，引導消費者將顏色與相應的味道和香氣聯繫起來。這項研究深入發展，考慮到地區性物料的運用，以突顯Sottos Family濃縮咖啡品牌的特色。

The Recognition

About the A' Design Award 鐵獎

Espresso 咖啡品牌包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Espresso 咖啡品牌包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Espresso 咖啡品牌包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensions & Packaging: Metallic Pouch: Width 155mm x Height 325mm
Tags: espresso, sottos, coffee,
Production Technology: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Design Challenge: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Research: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiration: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Project Duration: The project started in November 2019 in Athens and finished in December 2022 in Athens
Operation Flow: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Team Members: Costas Lakis
Andromachi Kakava