Bead 兒童藥物包裝 by Zou Hu and Miao Jingyi is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2024

Bead 兒童藥物包裝

by Zou Hu and Miao Jingyi

Client: Mz Design

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #153075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bead 兒童藥物包裝

中國有句諺語：「良藥苦口利於病」。中藥一向以其苦味見稱，大部分兒童生病時都不願服用。在中國民間，不少人習慣在飲用中藥後吃糖果。受這個習俗啟發，此設計在口服液瓶中加入水果味爆珠，包括橙味、芒果味及青蘋果味。此設計令原本對兒童來說痛苦的服藥過程變得更有趣和愉快。

The Recognition

About the A' Design Award 銀獎

Bead 兒童藥物包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Bead 兒童藥物包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Bead 兒童藥物包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a fruit-flavored antivirus oral liquid design for children, which consists of a bottle containing traditional Chinese medicine and an attached burst bead with sweet liquid inside. When taking it, after drinking the last sip of medicine, children can squeeze the burst bead to let out the sweet liquid, so that there will be a bit of slight sweetness to relieve the bitterness of medicine. The child can also squeeze the bead while drinking the medicine to make it a bit tastier.
Dimensions & Packaging: Product dimensions: 40 mm x 20 mm x 70 mm
Package dimensions: 230 mm x 30 mm x 80 mm
Tags: Traditional Chinese Medicine, Children, Medicine, Oral Liquid, Package
Production Technology: The body of this product adopts the hot-pressing process, allowing the production process to be simple and efficient, which can effectively save production and transportation costs. At the same time, the whole container is made of biodegradable plastics, which make the whole design environmentally friendly, simple and easy to use.
Inspiration: Traditional Chinese medicine has always been known for its bitter taste, and most children are unwilling to take it when ill. In Chinese folk, many people have the habit of eating a candy after drinking traditional Chinese medicine. Inspired by this custom, this design adds fruit-flavored burst beads to the oral liquid bottle, which are orange, mango and green apple flavors. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.
Project Duration: The project started in August 2022 and finished in April 2023 in Guangzhou, China.
Operation Flow: When taking this oral liquid, remove the cap by breaking the top of the bottle. After drinking the last sip of medicine, children can squeeze the burst bead to let out the sweet liquid, so that there will be a bit of slight sweetness to relieve the bitterness of medicine. The child can also squeeze the bead while drinking the medicine to make it a bit tastier. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.
Patents: Copyrights belong to Hu Zou, 2023.
Team Members: Zou Hu
Miao Jingyi
Duan Hongli
Xu Mengzhen
Chen Deteng
Zhao Yizhu
Image Credits: Image #1: Photographer Qian Kai, Bead, 2023.
Image #2: Photographer Qian Kai, Bead, 2023.
Image #3: Photographer Qian Kai, Bead, 2023.
Image #4: Photographer Qian Kai, Bead, 2023.
Image #5: Photographer Qian Kai, Bead, 2023.