Lin Zhang and Chengbin Jiang 嘅作品 Eidon Avec 啤酒包装

由設計師 Lin Zhang and Chengbin Jiang 創作嘅 Eidon Avec 啤酒包装係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

Eidon Avec 啤酒包装

由 Lin Zhang and Chengbin Jiang

客戶: China Qingdao Eidon Avec Beer Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

10,507

經驗證嘅獲獎者

驗證設計 #153437 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Eidon Avec 啤酒包装

《Eidon Avec》係一套為四款手工啤酒品鑑系列而設計嘅禮盒套裝。套裝內裝有四支250毫米高嘅鋁樽,外盒尺寸為長420毫米、高270毫米、深130毫米。四款原創插畫分別由手繪並經數碼渲染完成,每款啤酒各配一幅。呢啲畫作共享一個以歐洲傳說同釀酒工藝為靈感嘅神話敘事。大樽身設計為生動嘅圖像提供咗充裕嘅發揮空間。呢套裝亦非常適合喺節慶期間作為送禮之選。

榮譽認可

關於A' Design Award 銅獎

Eidon Avec 啤酒包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Eidon Avec 啤酒包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Eidon Avec 啤酒包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
尺寸同包裝: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
標籤: Craft beer design，China design，illustration design
生產技術: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
設計挑戰: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
研究: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
靈感: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
項目時長: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
團隊成員: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng