Hunguest Hotels 品牌形象 by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2024
Hunguest Hotels 品牌形象
Client: Studio NUR
A' Design Award 銅獎 Winner in 平面 Category
- 15,994
- Verified Award Winner
- Verify Award Status for #154178
The Design
About Hunguest Hotels 品牌形象
Hunguest Hotels係為一間匈牙利連鎖酒店集團創作嘅品牌形象設計。呢個形象傳達出對品質同一致性嘅堅持。設計工作包括重新設計原有嘅標誌，以及所有視覺元素，由酒店指示牌到印刷品都涵蓋在內。由於好多間酒店都設有水療同健康中心，所以設計上突顯出同水嘅聯繫。標誌係由水滴組成嘅大寫字母H，品牌主色為藍色。設計採用咗凸版印刷、壓花皮革餐牌封面，以及雕刻木製指示牌等工藝。
The Recognition
About the A' Design Award 銅獎
Hunguest Hotels 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Hunguest Hotels 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Hunguest Hotels 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
