Jiao Yu Gin 氈酒樽包裝 by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2024

Jiao Yu Gin 氈酒樽包裝

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award 銀獎 Winner in 包裝 Category

37,924

Verified Award Winner

Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin 氈酒樽包裝

Jiao Yu Gin係為中國四川出產嘅一款氈酒而創作嘅包裝設計。天藍色玻璃酒樽有住修長嘅曲線樽身,表面飾有竹編浮雕紋理。呢啲浮雕呼應咗川渝地區嘅竹編文化。浮雕表面帶嚟舒適嘅握感同富有層次嘅觸感。可生物降解嘅竹紙標籤以清晰嘅版面同對比鮮明嘅色彩呈現產品資訊。橡木軟木塞封住樽口,每次斟酒之後都可以重新封蓋。玻璃、標籤同軟木塞都可以循環再造。

The Recognition

About the A' Design Award 銀獎

Jiao Yu Gin 氈酒樽包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Jiao Yu Gin 氈酒樽包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Jiao Yu Gin 氈酒樽包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen