Hai Zhu 嘅作品 The Drum of Heaven and Earth 酒類包裝

由設計師 Hai Zhu 創作嘅 The Drum of Heaven and Earth 酒類包裝係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2024

The Drum of Heaven and Earth 酒類包裝

由 Hai Zhu

客戶: Shanxi Fenyangwang Wine Industry Co., Ltd.

包裝類別嘅 A' Design Award 鐵獎得獎者

12,557

經驗證嘅獲獎者

驗證設計 #154724 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 The Drum of Heaven and Earth 酒類包裝

《天地鼓》係一款為25公斤裝中國白酒而設計嘅罈裝包裝,造型仿古代戰鼓,靈感源自唐代名將郭子儀所用嘅戰鼓。罈身以浮雕手法呈現龍紋同貔貅呢啲中國傳統瑞獸圖案,配合書法文字,做出可以用手觸摸嘅立體浮雕質感。表面經燙金同壓花處理,呈現豐富嘅紋理層次。兩側嘅鼓槌設計可以當盛酒容器使用,方便分享美酒。包裝尺寸為565 x 209 x 742毫米。

榮譽認可

關於A' Design Award 鐵獎

The Drum of Heaven and Earth 酒類包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計The Drum of Heaven and Earth 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。The Drum of Heaven and Earth 酒類包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
尺寸同包裝: product dimensions, 565 mm x 209 mm x 742 mm
標籤: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
生產技術: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
設計挑戰: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
研究: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
靈感: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
項目時長: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
操作流程: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
團隊成員: Hai Zhu