Hu Wan, Li Jianpeng and Shi Xiaoxia 嘅作品 Sheng Ming Yue 月餅禮盒

由設計師 Hu Wan, Li Jianpeng and Shi Xiaoxia 創作嘅 Sheng Ming Yue 月餅禮盒係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

Sheng Ming Yue 月餅禮盒

由 Hu Wan, Li Jianpeng and Shi Xiaoxia

客戶: Netease Yanxuan Trading Co. Ltd

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #154809 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Sheng Ming Yue 月餅禮盒

中秋佳節期間，月餅用於送禮及自用。然而，隨著包裝變得日益奢華及浪費，團隊有意識地設計出更為緊湊及環保的月餅禮盒。「生明月」描繪明月自海上升起，表達中國人對團圓及美好事物的嚮往，在保持高質素送禮特性的同時，體現中國傳統文化的品質與深度。目標是提供高質素且實惠的慶祝佳節方式，同時推廣可持續生活方式。

榮譽認可

關於A' Design Award 銅獎

Sheng Ming Yue 月餅禮盒是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sheng Ming Yue 月餅禮盒將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sheng Ming Yue 月餅禮盒出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
尺寸同包裝: Width：200mm x Depth:110mm x Height：255mm
標籤: Oriental Aesthetics, Package Design
生產技術: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
設計挑戰: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
研究: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
靈感: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
項目時長: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
操作流程: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
團隊成員: Hu Wan
Li Jianpeng
Shi xiaoxia
圖片來源: Creative Director Hu Wan
Designer Li Jianpeng