Hiroshima Dentetsu 擦手巾 by Hajime Tsushima

Hiroshima Dentetsu 擦手巾 by Hajime Tsushima is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2024

Hiroshima Dentetsu 擦手巾

by Hajime Tsushima

Client: Tsushima Design

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #155016

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hiroshima Dentetsu 擦手巾

呢條紀念擦手巾喺日本廣島市發售，同廣島原爆後嘅歷史有住深厚嘅連繫。佢係用象徵和平嘅回收摺紙鶴製成，經處理轉化為人造絲線。設計有兩款變化：一款喺孔洞位置浮現出電車編號，另一款展開時字體會排成樓梯形狀。擦手巾嘅圖案代表廣島嘅縣樹——楓樹，而佢嘅色調則模仿電車嘅設計。呢啲物品濃縮咗廣島嘅精神，寄託住對和平嘅祈願。

The Recognition

About the A' Design Award 銅獎

Hiroshima Dentetsu 擦手巾是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Hiroshima Dentetsu 擦手巾將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Hiroshima Dentetsu 擦手巾出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
Dimensions & Packaging: The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen.
Tags: package design, towel, souvenir, typography, japan, hiroshima
Production Technology: This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
Design Challenge: "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
Research: This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
Inspiration: Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace.
Project Duration: This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
Operation Flow: This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
Team Members: Hajime Tsushima