Chavannes 茶包装

由 Yifu Pan

客戶: Chavannes

包裝類別嘅 A' Design Award 銅獎得獎者

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驗證設計 #155257 嘅獲獎狀態

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設計

關於 Chavannes 茶包装

Chavannes係Chavannes茶同中國敦煌博物館合作創作嘅茶葉包裝。呢款包裝屬於一個以古代絲綢之路為靈感嘅七件系列作品之一，呢一版本以甘肅敦煌作為主要視覺主題。敦煌壁畫入面嘅飛天圖案同武夷岩茶結合，展現出絲綢之路同茶文化嘅交匯。禮盒採用灰板紙同特種紙製作，配合燙金、UV上光同浮雕印刷工藝。兩個相對嘅抽屜，每個各裝有三個小盒，每個小盒入面裝有一個茶包。

榮譽認可

關於A' Design Award 銅獎

Chavannes 茶包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Chavannes 茶包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Chavannes 茶包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
尺寸同包裝: 250mm（W）*45mm（D）*180mm（h）
標籤: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
生產技術: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
設計挑戰: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
研究: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
靈感: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
項目時長: 2024/5
操作流程: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
團隊成員: Yifu Pan
圖片來源: Designer/Photo/video Yifu Pan