Miok 牛奶啤酒包裝

由 Iris Fan

客戶: Miok

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #155700 嘅獲獎狀態

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設計

關於 Miok 牛奶啤酒包裝

Miok係一款罐裝牛奶啤酒嘅包裝設計。呢款飲品將酸甜嘅牛奶同啤酒氣泡結合埋一齊，含有益生菌，酒精含量低。設計概念係「混合」。喺浮動嘅Miok字母周圍，兩種液體形態融合成一個全新嘅形狀。視覺語言大膽、動感又充滿歡樂。標誌係罐身上嘅主要元素，令品牌喺市場上容易辨認。每罐容量係375毫升。整個包裝系統包括禮盒、運輸箱同手提盒，適用於網上同門市銷售。

榮譽認可

關於A' Design Award 銀獎

Miok 牛奶啤酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Miok 牛奶啤酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Miok 牛奶啤酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
尺寸同包裝: 375mL per can
標籤: Mixing, Milk Beer, Packaging, Can, Miok
生產技術: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
設計挑戰: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
研究: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
靈感: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
項目時長: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
操作流程: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
專利: Copyrights belong to IBEA, 2021
團隊成員: Iris Fan
圖片來源: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao