Delpasand 黑茶包装 by Mohammadreza Eslamparast

Delpasand 黑茶包装 by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2025

Delpasand 黑茶包装

by Mohammadreza Eslamparast

Client: Delpasand

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #156274

View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand 黑茶包装

Delpasand係一款黑茶包装设计。呢個系列包括錫蘭茶(以芳香同原味推出)同伊朗茶。黑色被選為主色調,因為佢同茶乾嘅顏色相配。平面插畫描繪咗茶壺同茶園,展現每款產品嘅產地。農夫、大象同寺廟代表錫蘭,而農場景象就代表伊朗。鮮明而獨特嘅色彩有助買家喺貨架上分辨唔同品種。每個盒都係用膠印方式印喺卡紙上,並加入壓花工藝。

The Recognition

About the A' Design Award 鐵獎

Delpasand 黑茶包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Delpasand 黑茶包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Delpasand 黑茶包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.