Shanghai Kuyekuye Technology Co., Ltd. 嘅作品 Shan Ling 3 包装盒

由設計師 Shanghai Kuyekuye Technology Co., Ltd. 創作嘅 Shan Ling 3 包装盒係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2024

Shan Ling 3 包装盒

由 Shanghai Kuyekuye Technology Co., Ltd.

客戶: 361°kids

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #156355 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Shan Ling 3 包装盒

山鲤3号系列是一款限量版包装盒,用于盛载运动队装备套装的鞋履、服装及配件。其三角形结构有别于常见的长方形包装盒设计,令所有物品能够平整放置于盒内。单个包装盒可容纳31至43码之间的鞋履尺寸,而服装则以卷筒方式收纳,以防止运输过程中产生褶皱。设计采用环保物料,并透过缩减体积与重量,有效降低物料使用量及物流成本。图案设计取材自中国书法艺术,并融入鲤鱼跃龙门的传说典故,以鱼、门、水作为核心视觉元素。

榮譽認可

關於A' Design Award 鐵獎

Shan Ling 3 包装盒是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Shan Ling 3 包装盒將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Shan Ling 3 包装盒因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
尺寸同包裝: Width 480 mm x Depth 540 mm x Height 115 mm
標籤: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
生產技術: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
設計挑戰: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
研究: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
靈感: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
項目時長: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
操作流程: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
團隊成員: Creative Director: Xusong Wang
Designer: Xiao Dong