Korea Goheung Yuza Wine 包裝 by Jian Sun is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2024

Korea Goheung Yuza Wine 包裝

by Jian Sun

Client: Sun Design

A' Design Award 銀獎 Winner in 包裝 Category

36,582

Verified Award Winner

Verify Award Status for #156849

View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Goheung Yuza Wine 包裝

我哋呢款創意設計嘅柚子酒，靈感源自三國「桓雄」嘅故事，配以雕工精細嘅包裝同高腳杯，散發出濃厚嘅歷史華貴氣派。柚子酒盛載喺環保胡桃木盒之中，既有益健康，又係型格之選，藉此紀念高興縣三十年嘅文化交流。

The Recognition

About the A' Design Award 銀獎

Korea Goheung Yuza Wine 包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Korea Goheung Yuza Wine 包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Korea Goheung Yuza Wine 包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In commemoration of 30 years of cultural exchange and diplomacy, Gaoxing County unveils a cleverly designed yuzu wine. Inspired by the tales of Huan Xiong from the Three Kingdoms, the packaging and high-footed cups exude history and luxury. The yuzu wine, packaged in an eco-friendly walnut wood box, offers health benefits and a stylish, sustainable choice. As the flagship of Gaoxing County, it embodies regional charm and cultural heritage, appealing to a fashionable audience.
Dimensions & Packaging: W 9mm x D 30mm x H 23mm，Technical features encompass advanced carving technology for the packaging, precision molding techniques for the high-footed cups, and a production process for the yuzu wine that integrates traditional fermentation methods with contemporary quality control measures.
Tags: #Modern Aesthetics#Sustainable Design#Yuzu Wine#Eco-friendly Packaging
Production Technology: The product seamlessly blends traditional craftsmanship with modern technologies, from intricately carved packaging to precision-molded high-footed cups, ensuring a harmonious synthesis of the past and the present.
Design Challenge: The creative journey of intertwining the Three Kingdoms tale of Huan Xiong into a modern product posed a delicate challenge of preserving historical authenticity while infusing contemporary allure. Navigating this balance, from the intricately carved packaging to the high-footed cups, required a fusion of traditional opulence with advanced carving and molding technologies, amplifying the richness of the narrative.
Research: This research explores the harmonious integration of historical narratives and modern aesthetics in the design and production of a culturally rich product, blending traditional craftsmanship with cutting-edge technologies to create a unique and engaging user experience.
Inspiration: Their product is rooted in the legendary tales of the Three Kingdoms, creatively weaving the story of Huan Xiong and animals into a rich cultural narrative. The intricately carved packaging and high-footed cups embody historical opulence, complemented by an eco-friendly walnut wood box. The yuzu wine, with its health benefits and stylish appearance, captures the essence of the story and the region, making it a modern and fashionable choice for consumers.
Project Duration: May June 2021, Korea
Operation Flow: The user experience is designed to be seamless, with an intuitive operation and a streamlined process. Users interact effortlessly with the intricately carved packaging, revealing the historical narrative. The high-footed cups enhance the tactile interaction, combining style with user-friendly design.

The eco-friendly walnut wood box opens easily, showcasing sustainability in both material and functionality. The yuzu wine consumption process is straightforward, with a focus on enhancing the user's enjoyment and appreciation of the product.
Patents: Photographers sun jian
Team Members: Sun Jian
Image Credits: Sun Jian