Win the Future 走地雞蛋禮盒 by Chien-Cheng Liu

Win the Future 走地雞蛋禮盒 by Chien-Cheng Liu is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2024

Win the Future 走地雞蛋禮盒

by Chien-Cheng Liu

Client: Chinyi Eggs Technology

A' Design Award 銀獎 Winner in 包裝 Category

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Colors

The Design

About Win the Future 走地雞蛋禮盒

此禮盒的創作從印刷到包裝均以ESG原則為主導。採用大豆油墨及避免重複燙金工藝，提升設計的可回收性，體現對可持續發展的堅定承諾。設計採用創新的蛋殼紙托，將廢棄蛋殼混合再生紙，突顯環保及循環再用的理念，同時確保卓越的耐用性和質感。這一轉化將平凡的雞蛋變成代表可持續價值的珍貴禮物。

The Recognition

About the A' Design Award 銀獎

Win the Future 走地雞蛋禮盒是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Win the Future 走地雞蛋禮盒將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Win the Future 走地雞蛋禮盒是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the gift box was led by Chihe, incorporating ESG principles throughout, from printing to packaging. The printing uses soy-based ink avoids repetitive hot stamping for enhanced recyclability and reflects a commitment to sustainability. This transformation turns ordinary chicken eggs into an ideal gift that conveys sustainable values.
Dimensions & Packaging: 200mm x200mm x70mm
Tags: ESG, SDGs, Sustainability Reports
Production Technology: The paper tray is an environmentally friendly packaging material designed by combining eggshells with recycled paper pulp. By reusing eggshells, considered waste, the material composition of the eggshell paper tray is approximately 85% recycled pulp and 15% eggshell powder. Based on this ratio, it is estimated that for every ton of eggshell paper tray compared to traditional recycled paper, there is a reduction of 495.9 kilograms of carbon emissions.
Research: Chihe has successfully addressed Chinyi Eggs Technology’s sustainability requirements through innovative packaging design, aligning with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 12 (Responsible Consumption and Production), and SDG 17 (Partnerships for the Goals). Eric Liu emphasized, “We are delighted to collaborate with like-minded clients, especially at a time when companies are preparing sustainability reports. Our designs can undoubtedly elevate our clients’ sustainability reports.
Inspiration: The “Win the future” introduced by Chinyi Eggs Technology, was selected as one of the gifts for the 60th Golden Horse Awards.
Project Duration: The project started in October 2023 in Taipei and finished in November 2023 in Taipei, and was exhibited in 60th Golden Horse Awards in November 2023.
Operation Flow: Chinyi Eggs Technology developed the technology to reuse discarded eggshells, while Chihe utilized the eggshell paper tray for a new box design. This is a demonstration of innovative thinking, incorporating the benefits of environmental friendliness and recycling, while maintaining excellent durability and texture