由設計師 Hisamichi Kasai 創作嘅 Tamausagi 瓶裝茶係備受推崇嘅 2024 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2024

Tamausagi 瓶裝茶

由 Hisamichi Kasai

客戶: Shunbin inc.

包裝類別嘅 A' Design Award 銀獎得獎者

34,205

經驗證嘅獲獎者

驗證設計 #157774 嘅獲獎狀態

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色彩

設計

關於 Tamausagi 瓶裝茶

玉兔（Tamausagi）係一款瓶裝日本茶，採用宇治玉露沖泡而成，玉露係以京都宇治傳統製法製作嘅茶葉。瓶身造型簡約，靈感嚟自日本侘寂美學嘅簡樸精神。標誌係一隻兔仔，象徵曾經引領宇治守護神嘅神兔。瓶身描繪咗薄雲掩月嘅夜色，呼應玉露製法中為茶葉遮擋陽光嘅遮陰工藝。瓶上飾以質感粗糙、光澤內斂嘅金色裝飾。黑色瓶身可以阻隔光線，保護茶質。包裝盒上開有一個圓形窗口，透出兔仔標誌。

榮譽認可

關於A' Design Award 銀獎

Tamausagi 瓶裝茶是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Tamausagi 瓶裝茶將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Tamausagi 瓶裝茶是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
尺寸同包裝: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
標籤: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
生產技術: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
設計挑戰: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
研究: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
靈感: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
項目時長: This brand was launched in Kyoto, Japan in September 2020.
操作流程: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
專利: Trademark: 2023 Kyoto Tea Cooperative
團隊成員: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
圖片來源: Shunbin Co., Ltd.