由設計師 Eisuke Tachikawa 創作嘅 Jo Chu NAORAI JOCHU 係備受推崇嘅 2024 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2024
Jo Chu NAORAI JOCHU
客戶: Naorai Co., Ltd.
包裝 類別嘅 A' Design Award 銀獎 得獎者
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經驗證嘅獲獎者
驗證設計 #157858 嘅獲獎狀態設計
關於 Jo Chu NAORAI JOCHU
Naorai 透過無加熱蒸餾方式創造了嶄新形態的日本酒，讓酒的風味得以完整保留。為體現日本文化的深邃與寧謐，設計採用「紙垂」象徵神聖領域。為呈現此酒的美學，Nosigner 摹寫了由表面張力形成的盛水氣球形態，寓意純淨水珠墜落的瞬間。
榮譽認可
關於A' Design Award 銀獎
Jo Chu NAORAI JOCHU是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Jo Chu NAORAI JOCHU將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Jo Chu NAORAI JOCHU是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - 尺寸同包裝
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- 設計挑戰
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- 靈感
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world. - 團隊成員
- Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto
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