Sinten 咖啡包裝

由 Louis Yiu

客戶: SINTEN Coffee Roastery

包裝類別嘅 A' Design Award 鐵獎得獎者

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驗證設計 #158597 嘅獲獎狀態

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設計

關於 Sinten 咖啡包裝

此包裝設計項目的挑戰在於思考如何在包裝上呈現新添咖啡烘焙坊引以為傲的成果——為顧客提供最新鮮的味道、烘焙咖啡豆的香氣。因此,為了將品牌訊息無縫融入視覺形象,設計師透過分析與解構,從自然法則中獲得靈感。充分利用優質咖啡的完美比例以線條呈現,使其更具視覺吸引力。

榮譽認可

關於A' Design Award 鐵獎

Sinten 咖啡包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Sinten 咖啡包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Sinten 咖啡包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
尺寸同包裝: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
標籤: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
生產技術: One color printing. Material: Moisture-proof zipper bag and paper
設計挑戰: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
研究: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
靈感: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
項目時長: The project duration is 2 months and is designed in Taipei.
操作流程: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
專利: Copyrights belongs to Sinten Coffee Roastery
團隊成員: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
圖片來源: A.S.M.D. Creations