由設計師 Binggrae Design Team 創作嘅 T'aom 果汁包裝設計 係備受推崇嘅 2024 A' Design Award 銅獎 得獎作品,獲獎類別為 包裝設計。
銅包裝· 2024
T'aom 果汁包裝設計
客戶: Binggrae
包裝 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #158707 嘅獲獎狀態設計
關於 T'aom 果汁包裝設計
T'aom係一個為只採用天然材料製作嘅冷藏果汁品牌而設計嘅包裝。品牌標誌以引號作為色彩點綴,而所有產品上都印有新鮮水果嘅圖像,令整個系列具有統一嘅視覺形象。包裝設計著重減少浪費,以條狀蓋取代鋁蓋,環保標籤一遇水就容易分離,方便消費者進行回收。T'aom系列涵蓋果汁瓶、果汁盒同埋水果味雪條。
榮譽認可
關於A' Design Award 銅獎
T'aom 果汁包裝設計是 A' Design Award 銅獎得主,這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品,印證了其設計師豐富的經驗、想像力與機智。預計T'aom 果汁包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品,兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐,並因注重細節而出類拔萃。T'aom 果汁包裝設計出色地滿足需求,觸動渴望,迷住情感,並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- 尺寸同包裝
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - 標籤
- fruit juice
- 生產技術
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- 靈感
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- 項目時長
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- 專利
- Copyrights belong to Binggrae Co., Ltd.
- 團隊成員
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - 圖片來源
- Binggrae
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