Starka Wildside 瓶身設計及標籤 by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2024
Starka Wildside 瓶身設計及標籤
Client: MV Group
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #158842The Design
About Starka Wildside 瓶身設計及標籤
基於深厚傳統的Starka系列，迎來了一位新成員——年輕大膽的Starka Wildside。經過歲月沉澱的風味特質，現今加入了出乎意料的野生黑莓餘韻。在傳統飲品的範疇之內，此產品的包裝設計旨在於視覺上傳遞一股清新氣息。作為Starka系列象徵的鸛鳥形象，這次變身成特別的年輕面貌。
The Recognition
About the A' Design Award 銀獎
Starka Wildside 瓶身設計及標籤是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Starka Wildside 瓶身設計及標籤將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Starka Wildside 瓶身設計及標籤是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
- Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
- Tags
- Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
- Research
- Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
- Inspiration
- Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
- Project Duration
- Stumbro Starka Wildside was updated in 2023.
- Operation Flow
- With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
- Image Credits
- Edgaras Marozas (http://www.krop.com/edgarasmarozas/)
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