Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin 嘅作品 Xilin Gol Cheese 芝士包裝

由設計師 Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin 創作嘅 Xilin Gol Cheese 芝士包裝係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2024

Xilin Gol Cheese 芝士包裝

由 Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

客戶: Xilin Gol League Brand Building Promotion Centre

包裝類別嘅 A' Design Award 鐵獎得獎者

12,808

經驗證嘅獲獎者

驗證設計 #158922 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Xilin Gol Cheese 芝士包裝

錫林郭勒芝士係一款針對錫林郭勒草原芝士產品所設計嘅包裝。呢個正方形盒子頂部同底部都可以開合。外殼採用紙質同塑膠材質製成,鏤空圖案設計成蒙古包嘅形狀。正面同背面嘅透明片印有芝士家族嘅插畫人物形象。兩側嘅圖案同文字均採用凸版印刷。內盒使用不透光紙張,印有草原風光插畫。呢個設計將蒙古文化同現代平面藝術結合埋一齊。

榮譽認可

關於A' Design Award 鐵獎

Xilin Gol Cheese 芝士包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Xilin Gol Cheese 芝士包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Xilin Gol Cheese 芝士包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
尺寸同包裝: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
標籤: Cheese, Food, Packaging Design, Branding, Products
生產技術: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
設計挑戰: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
研究: Interpersonal Design Theory, Anthropomorphic Design
靈感: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
項目時長: The project was completed in Hangzhou, China, on October 10, 2023.
操作流程: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
團隊成員: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
圖片來源: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.