Eastroc Amla Juice 飲料包裝 by Guangzhou ID Advertising Co.,Ltd

Eastroc Amla Juice 飲料包裝 by Guangzhou ID Advertising Co.,Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2024

Eastroc Amla Juice 飲料包裝

by Guangzhou ID Advertising Co.,Ltd

Client: Guangzhou ID Advertising Co.,Ltd

A' Design Award 鐵獎 Winner in 包裝 Category

13,825

Verified Award Winner

Verify Award Status for #159061

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastroc Amla Juice 飲料包裝

東鵬餘甘子果汁係一款果汁飲品嘅包裝設計。包裝以柔和嘅綠色調為主,呼應餘甘子果實本身嘅天然色澤,亦暗示呢款飲品具有清新口感同助消化嘅功效。瓶頸同紙盒上以連續花邊圖案排列嘅三個圓點,延伸咗產品喺貨架上嘅視覺效果。標籤上錯落排布住放大咗嘅餘甘子果實圖案,吸引消費者目光之餘,亦突顯出果汁含量之高。呢款果汁裝入圓柱形PET膠樽入面,並貼上以環保油墨印製嘅全幅標籤。

The Recognition

About the A' Design Award 鐵獎

Eastroc Amla Juice 飲料包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Eastroc Amla Juice 飲料包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Eastroc Amla Juice 飲料包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimensions & Packaging: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tags: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Production Technology: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Design Challenge: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Research: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspiration: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Project Duration: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Operation Flow: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Team Members: Yilin Lu, Zijun Liu,Jianchao Chen